About Us
Dental Marketing Seattle
Meet Grace Rizza
Grace Rizza, founder and CEO of Identity Dental Marketing, is a recognized leader dedicated to helping dental practices achieve sustainable growth. Her background in dental marketing began early in her career as a Marketing Director for a multi-location practice, where she significantly increased new patient volume in just a few months—without expanding the budget. That experience highlighted the impact of strategic marketing and sparked her passion for branding, patient acquisition, and scalable growth systems.
In 2009, she founded Identity Dental Marketing with the goal of delivering ethical, results-focused strategies built specifically for dental professionals. Since then, she has become a respected voice in the industry, presenting at major conferences such as the Chicago Dental Society Midwinter Meeting and The Hinman Dental Meeting. Known for her engaging and practical speaking style, she blends real-world insights with actionable takeaways that resonate with dental teams.
Her expertise has earned national recognition, including participation on the ADA’s Dental Marketing Expert Panel and contributions to leading industry publications. Grace’s approach spans a wide range of services—from strategic planning and branding to SEO, website development, patient communication, and reputation management—giving practices a comprehensive path to growth in competitive markets.
As the creator of the podcast and Facebook community “Dentistry’s Growing with Grace,” she regularly shares practical insights and growth strategies with dental professionals across the country. Through consistent education and real-world guidance, she continues to help practices adapt to evolving marketing trends and improve performance over time.
Today, Grace is widely regarded as a trusted authority in dental marketing, having helped hundreds—if not thousands—of practices strengthen their brands and increase patient flow. If you’re looking for a strategic partner to elevate your Seattle dental practice, Grace Rizza and her team provide customized, ethical solutions designed to deliver measurable results.
Meet the Team
At Identity Dental Marketing, success is driven by a collaborative team of specialists who bring creativity, technical expertise, and strategic insight to every project. By working together, we develop tailored marketing solutions that help dental practices grow both locally and nationally.
Content Writers
Our design team focuses on creating visually compelling assets that leave a strong first impression. Whether it’s branding or full website design, they ensure your practice looks modern, polished, and professional.
Web Developers
First impressions matter, and our talented designers ensure your brand stands out. They specialize in modern, visually striking website and graphic design that enhances patient engagement while maintaining a clean, professional aesthetic. Whether it’s branding, custom graphics, or a full website layout, they bring your vision to life.
Web Developers
Performance matters just as much as design. Our developers build fast, responsive websites that deliver a seamless user experience across all devices, helping convert visitors into patients.
Marketing Strategists
Our strategists analyze market trends and patient behavior to build customized growth plans. Their insights help position your practice effectively and keep you competitive in your local market.
SEO Specialists
Our SEO team works to improve your visibility where it matters most—search engines. Through technical optimization, keyword targeting, and local SEO, they help your practice get found by the right patients.
Paid Advertising Team
From Google Ads to social media campaigns, our advertising specialists create and manage targeted campaigns designed to generate high-quality leads and maximize return on investment.
Advisors & Client Success Managers
Our advisors provide ongoing guidance to ensure your strategy continues to evolve. With a focus on long-term growth, they help align your marketing efforts with your practice’s goals.
Let’s Grow Your Practice
At Identity Dental Marketing, we act as an extension of your team—focused on delivering measurable, long-term results. Whether your goal is to strengthen your brand, attract more patients, or scale your practice, we’re here to help you succeed.
Let’s build a strategy that works for you—reach out today to see how we can take your Seattle dental practice to the next level.