- 01
Build the factual brief
Start with verified practice identity, actual services, approved facts, the reader’s question, and relevant primary sources. Mark missing information explicitly. A draft should not silently fill those gaps with invented details.
- 02
Check every material claim
Review names, credentials, clinical explanations, numbers, quotations, and local statements. Open source references and confirm they support the associated claim. The practice should approve clinical descriptions and statements about its own capabilities.
- 03
Assess the answer itself
Ask whether the page solves a real reader problem and adds distinct information. Remove repetitive promotion and unsupported certainty. A new title on a recycled explanation does not create a useful new resource.
- 04
Keep a review record
Record the responsible reviewer, approved version, and relevant date. Revisit content when facts change. Public authorship or review labels should describe actual responsibility rather than inventing an expert who did not review the work.
A planning exercise, not a client result
Put the idea to work
Planning exercise: a draft cites a study that cannot be found. Remove the unsupported claim or replace it with a verified, relevant source after review. Do not keep the citation because the surrounding paragraph sounds credible.
What to watch for
- Invented citations or credentials
- Unreviewed clinical statements
- A fabricated human review label